It’s a place you own and control, allowing you to develop any type of personal brand or reputation you desire. A blog makes you approachable and helps you establish authority.
1. Want to work from home?
Blogging is a perfect way to connect with potential clients and customers as you offer useful information on your blog. Blogging allows you to turn a hobby or passion into income without a lot of overhead, little risk and a low barrier to entry.
2. Want to write a book?
These days, most publishers won’t even consider your manuscript if you don’t have a blog.
3. Want a new job?
A blog demonstrates to potential employers that you’re technologically aware and competent. It also gives you a place to highlight your expertise.
4. Are you a small business owner?
Traditional marketing and advertising is interruptive and it turns customers off. Content marketing is the new way to spread the word about your product or service. With content marketing, you provide useful information and therefore establish yourself as a trustworthy authority. Because you’ve established trust, customers seek out your product or service.
5. Want to save time communicating with customers?
If you deal with a large group of customers, having one place to communicate can save you a lot of time and energy. Sure, you could field separate emails all day long, but what if you could write it once and then direct everyone to the blog post with all the details?
6. Trying to spread the word about a cause?
A blog gives you a platform to easily tell others what you’re doing. You could knock on doors, pass out flyers or show up at meetings, but what if you could reach a whole lot more people for a lot less effort?
7. Want to find like-minded individuals?
Maybe you have an interest that isn’t shared by anyone in your immediate circle of friends. A blog would allow you to connect with people who share your interest. You’ll learn, grow and build community. You might even make some money too.
8. Moving soon or worried you might get laid off?
Your blog stays with you and remains under your control, no matter what life throws at you. The connections you make with readers are always at your disposal.
9. Hoping for a scholarship to college?
What better way to showcase your accomplishments than by having your own blog or website? And how impressive would it be to say, “For more information, check out my website.”
10. Want an easy way to stay connected with family or friends?
It’s not uncommon for us to be separated from our loved ones. A blog allows you to keep connected, post photos, etc. “But that’s what I do on Facebook and Instagram!” Maybe so, but social media platforms don’t last forever. If they die, so will your content. On your blog, you’ll own it.
11. Want to hone your writing skills?
There’s nothing like a blog that will get you practicing your writing. It can also be a source of great feedback from others who are not your mother.
12. It will expand your horizons
You have no idea what kind of opportunities will come your way as a blogger. I sure didn’t! I’ve known bloggers who have traveled to places they never thought they’d go, get jobs that were only pipe dreams, made friendships that were deeper than anything they’ve experienced and completely restructured their lives so they could get out of the rat race that was killing them.