Holistic Branding Tips for Your Business

It is nearly impossible to have a serious conversation about today’s dynamic business world without mentioning the word “brand” at some point. Still, no matter how much people like to use it, very few of them understand the true meaning behind the word and mistake it for a product of some elaborate marketing campaign. Brand is how someone experiences your company, product, or service. Therefore, the very classification “holistic branding” may be unnecessary because you cannot limit someone’s experience to some isolated area. You have to cover all existing touchpoints between you and your potential customers to succeed. Let us see how & here are some great branding tips for your business.

Creating Visual Language

The looks of your brand will create first and therefore the strongest impression on your potential customers. If you have a problem finding the desired visual language that will represent your company the best, try starting the search with an effective logo or a mascot. They will give you an insight into your brand’s personality and key visual elements. Use them as a foundation from which you will build the complete visual identity of your brand. Don’t try to pursue current trends, and strive for a timeless look that will help you to retain continuity as the years go by.

Making an Effective Website

Once you have found the right “visual vibe” you will have to make sure that all elements of your business should follow the same pattern, and your website is included. What’s more important, though, is to make it presentable, intuitive, and easy to navigate. As much as 95% of distrust towards a website is a product of bad design. You should also know that if your website is devoid of quality and regularly updated content, visitors will eventually migrate to your competition. Finally, the majority of today’s visitors use their smartphones as a go-to web-search and purchase devices. Alienating them by not making your website mobile-friendly will make the holistic branding impossible from the get-go. It goes without a saying that your website should be accompanied by strong and adequate social-media presence.

Offices, Shops, and Promotional Material

While decorating your offices and shops you will have to strike the perfect balance of conveying the brand’s message without looking desperate for attention. The easiest way to this is by combining some simple two-tone color scheme with the representation of your brand’s values. If you are, for example, presenting yourself as a more traditional company, respectful of family values, you will want some warmer colors, wooden furniture, rugs, etc. Regarding the promotional material, find quality printing service and feel free to experiment, but always keep the look and feel constant to your brand’s identity. While there is no bad way to distribute promotional material, narrowing the target market and creating sustainable word-of-mouth will spare you from wasting your valuable resources.

Customer Relationships

No matter how well you tackled all the previous topics, if you fail to make an impression in the point-blank contact with your customers, your efforts will be fruitless. Your employees’ look and behavior should be an extension of your brand’s identity. Be sure, though, not to confuse casual with messy, and conservative with downright arrogant. The second matter you should pay attention to is consistency. If you are trying to establish yourself as a respectful, and professional company, keep the same tone on every level of communication, be it an email, or face-to-face conversation.

As we can see, holistic branding means nothing more than leaving no loose ends while trying to appeal to your potential customers. While it is not possible to instantly connect with everyone, if you are persistent, and you are always conveying a coherent message, your company will surely stand out in the crowd.

9 Morning Habits of Successful People

1. Wake up really early

Surely you know that time is an invaluable asset. Highly successful people take it up a notch by waking up at 5:30 am, 4:30 am and even 4:00 am. Not only will they have more control over their early hours, they’ll also have more opportunities to do things that matter to them.  Start with waking up 15 minutes earlier than your usual time. Then, gradually adjust.

2. Burn your calories

I don’t mean just the intense exercise regimen – you can simply do yoga like Christies CEO Steve Murphy does. Exercise will not just make you think clearer, be healthier and scientifically happier, it allows you to combat stress as well. Make time for exercise. An hour-long routine seems too daunting, so try running, dancing or even walking around the neighborhood for at least ten minutes.

3. Do an “Hour of Power”

Motivation doesn’t last forever, so you need to replenish yours regularly. Highly successful people know this, so they dedicate ample time to increase their supply. You’re more likely to continue accomplishing a task once you’re emotionally invested in it, right?

Spend thirty minutes listening to inspirational anecdotes and empowering quotes.

4. Jot down on your gratitude journal

Happiness is about wanting the things that you already have. By enumerating the blessings they’re grateful for, highly successful people become more open to optimism and inspiration and improve their outlook in life. I use: The Five Minute Journal Everyday, write down at least one thing that you’re thankful for. Learn to count the small wins.

5. Ask yourself one important question

“If today was the last day of your life, would you still want to do what you’re about to do today?”

This hard-hitting question gets you right where it wants you. If you find yourself saying “no” several times in a week, then go out there and change something. You never know when you’ll have the opportunity to do it the next time.

6. Eat that frog first

In the morning, the willpower of highly successful people is fresh and ready to go. So, this is the best time to take advantage of it – do your hardest task, your “frog” first. This way, you’re more likely to get it done and you’re more likely to finish it without other people barging in on you. Choose your “frog” of the day – only one – and stick to completing it before you even get to eat breakfast.

7. Connect with your partner

Use your morning hours to reconnect with your partner. Talk about your plans, your finances and even your beloved hobbies as a way to always be present in their lives. In the morning, highly successful people know that you’ll have more energy and more focus so making this a ritual is paramount. You can even set up one day of the week as your “breakfast date”. Go to the nearest cafe for breakfast or run around the neighborhood with your partner. It may do wonders for your relationship.

8. Plan and strategize

If you don’t take a few minutes of your time to map out the direction of your day, how will you know if you’re headed towards the right direction? Take at least 10 minutes of your day to visualize your life goals, review your tasks for the day and allot schedules for breaks. It’ll help your day be more manageable and less stressful.

9. Meditate and clear your mind

Keep calm and let your inner peace guide you: spend a few minutes to say a prayer or to meditate to keep you relaxed. Remember, 90% of illnesses are stress-related, so forget the rush, don’t dash and enjoy a few “hush” moments with yourself. Focus on your breathing. You may even recite an empowering mantra during your routine.

Blog Inspiration | The Death of Writer’s Block

So, you’re stuck on what to write next?  I have put together some tips and ideas to inspire you while you’re searching for your next blog post idea.  I always seem to run into writer’s block, and am always looking for some Blog Inspiration!

Your Tips & Routine

  • Your daily routine is broken down
  • Websites you use often & your opinion
  • Create a “Top 15 List”
  • Tools you use every day for your blog
  • Time management tips
  • Meditation tips
  • Recap an event you attended
  • How you stay focused

Self Reflection

  • Your personal life story
  • Your inspiration
  • Your resume
  • How you see your future
  • Your dreams & goals
  • Reflection on a story from your childhood
  • Share a book which has made an impact on your life
  • Talk about your favorite blog and why you like it
  • How you created your business and why
  • Share a “Step-Up” moment
  • What motivates you when things are difficult

Business Talk

  • Write about your next goal
  • Talk about a charity your business supports
  • Share a success story
  • Talk about your awesome team and how you make things work
  • Interview an idol and write about it.
  • Talk about affiliates
  • Write about a client
  • What you are going to launch soon
  • Share images of your workspace & explain why you have it like you do
  • Write about what you’re working on
  • Inspirational blogs
  • Talk about the type of work music you listen to
  • Milestones of your accomplishments

5 Ways to Overcome Mental Blocks for Bloggers

You’re sitting there with your hands on the keys and a blank text area wondering what to write about. It’s happened to all of us and isn’t fun! Writer’s block (or blogger’s block in this case) is a common problem that we all tend to face at some point or another.  Getting stuck is something you can easily overcome with a few tips.

Step Away

Take some time off from the keyboard.  Thinking too much about a single topic will often leave us with more frustration than we had before. Try to clear your mind and focus on something different.  Creative activity and exercise help to try to get those creative thoughts flowing.

Keep a Notepad Handy

Try to get into the habit of carrying a notebook with you at all times.  It can come in super handy for those moments of inspiration. Having a list of ideas on hand while you’re struggling can be a time saver!

Find Your Writing Time

Everyone is different, and finding the time of the day that you’re most inspirational is a great start.  Is it when you first wake up? Is it when you’re laying down ready for bed? If you can make a note of these times mentally, you can be prepared to write down your thoughts when they come.

Read Something

Grab a book and get comfy.  Letting your mind get lost in someone else’s words and photos is a great way to spark inspiration.  This is how many get ideas for new blog posts.

Start Writing

Yep. Start writing. Just do it. Write anything that comes to mind, even if it doesn’t make too much sense. Tap into your thoughts and put them onto paper. You might just spark an idea for a post based on what you were thinking at that moment. How can you take what you’ve written and turn it into something that others might find valuable or interesting?

Best Sites to Find Free High-Quality Stock Images

No Camera? No Problem. Stock Images to the Rescue!

If you don’t own the latest high-end camera or have to work on a tight budget, it’s not the end of the world. Many bloggers have a secret weapon when it comes to capturing an idea or inspiration for a blog without forking over thousands of dollars for the high-end Canon or Nikon professional photographers to make us drool over. Just check ur Instagram. Most of us use our smartphones to capture our daily lives and share our experiences across social media. With all the photo editing features available through apps, it’s hard to deny the smartphones’ rank in the image capture world. Google “most used camera on Flickr” and the number one ranking belongs to Apple. But, what if your location doesn’t allow you to capture the images you really want? What if the highest quality images and the most awe-inspiring scenery are the only ones that will do for your unique blog or business? No need to worry. After many many hours, days, long nights, & a billion cups of coffee — I have finally listed the best sites to find FREE high-quality Stock Images.

Please, enjoy these & support them!


Unsplash


Gratisography


New Old Stock


Public Domain Archive


picjumbo


Startup Stock Photos


Fancy Crave


SplitShire