The dreaded blog traffic.
Regardless of what you use your blog for, promoting your business or simply as a hobby, one thing is certain: keeping it respectable takes a lot of time and effort. However, even this cannot guarantee its success. First, you need to know how to drive traffic to your blog, all the rest will follow shortly. Still, driving traffic your way or luring the audience in is in no way an easy task. Luckily, where there is a will there is always a way and here are 7 steps that may help you increase your blog traffic.
1. Making your content timeless
Even though things that are of temporary concern may seem as more enticing at times, by making your content timeless you will only guarantee the loyalty of your visitors. By putting on things just as publicity stunts, you will draw people in and then lose their interest as soon as they close the tab with your blog. However, by keeping your content ever relevant and timeless, you will create a loyal audience base that will always remain by your side. After all, it is loyalty that builds a brand.
2. Pay attention to the headline
One of the latest researches made a shocking discovery. It was determined that 6 out of 10 people never read past the headline. Even those who bother to read the entire content rarely do so if they don’t find headline or at least sub-headlines enticing. However unfortunate this may seem, there might be an opportunity to turn this knowledge to your advantage. By creating interesting headlines you are almost guaranteed to get the attention you deserve. You owe it to your content to at least give it a chance.
3. Attack all senses
Even though they say that sometimes less is more, putting less on your blog may be seen as a lack of effort. This is why in order to utilize the effect your blog has on its visitors you need to appeal to all of their senses. Put up visual and audio content such as videos, diagrams, and soundtracks. More often than not, one picture tells a thousand words so insert something thematically appropriate to your blog. You can always browse EyeEm for some great ideas, credit some amazing authors and help them get discovered. This will help you appeal to the visual side of your target audience. On the other hand, if you want to play safe, there are also websites with free images you can use.
4. A close-knit community
In the Middle Ages, people of the same trade had guilds. These institutions were meant to encourage various craftsmen to help out one another in order to benefit both the business and the individual. This is not such a bad idea in the world of blogging either. Bloggers need to cooperate, by recommending, reposting or promoting each other’s blogs. This kind of close-knit community will benefit everyone and raise this entire line of work to a completely new level.
5. Never forget to backlink
In the light of a previous paragraph, you must admit that it would be silly to ask from others to link your content without doing the same. This is why you should, whenever you can, backlink to your own content. The best part is that this is probably the only form of self-promotion that will never seem obnoxious. If nothing, this practice will at least make navigating through your content significantly easier and this alone is not something to be underestimated.
6. Share and re-share
If you want something done right you need to do it yourself. Also, never leave anything to chance. Why share something once and then pray that it is effective when you can share it multiple times and almost guarantee this. Whenever you have the opportunity to make your own fortune you will simply need to take it. Sharing multiple times is just one simple example of this notion.
7. Tweeting is effective
One more thing, today we are extremely lucky to live in a world of social media. This means that the promotion of your business, brand or even blog has never been more cost-effective than it is now. Simply tweet about your business and let your followers do the rest for you. Retweeting is more effective than you can imagine, but there is no reason for you to accept this as a fact. Try it out and see it for yourself.
In the end, both the quality and success of your blog are completely up to you. Why let all the hard work go to waste when you can do something about it. Make the content of high quality, keep it relevant and timeless and constantly look for new ways to promote it. This way, all your efforts will almost certainly pay off.